Search Engine Optimization. The first step is to make the site search engine
friendly -- from its visual concept to its underlying HTML. Our experienced
design work ensures that your web site's infrastructure holds up to the
rigorous criteria of the major search engines. If your web site is already
created, we can still help with search engine promotion by making sure
the underlying code has the proper meta, title, and alt tags. We can also
offer recommendations that will increase your usability and effectiveness.
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Search Engine Promotion. Registering your web site with the major search engines
is necessary, but has little to do with how well it will be ranked. Every
search engine uses its own unique algorithms to determine the rank (or score)
of your web site. These algorithms measure dozens of criteria, this ranges
from location of specific words and sites that you link to and sites that
link to you, all of these are weighted differently. For your web site to
be found, you need to know precisely how each search engine's algorithms
work and how they're weighted.
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Search Engine Maintenance. Now that you're ranked, the most difficult challenge
begins -- staying ranked. Because search engines change their algorithms,
web sites ranked in the top ten one day can literally be off the charts the
next. This is a common problem that exists with web sites that do not incorporate
an ongoing search engine maintenance program. We'll monitor your sites monthly
and make whatever changes we need to help you maintain or even improve your
ranking. You'll even receive monthly written reports of your site's status
with each search engine in our program.
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